Creation, be it the act of an artist, a child, a marketer, a builder, a scientist, a founder, an employee, a customer, a friend, a blogger, a donor - any producer - is a glorious act. At the point of creation, all the infinite options of the past collapse into one manifestation that is shareable. The act itself is unique, even if it is later replicated, even perfectly, in another place or another time. Creation is the ability to freeze all available options at any moment in time or extent of space and to select one as the reality, a reality that simply leaves an imprint. This imprint is the memory. Call it name, form or experience, it is a remembrance of an identity that has been created. It is not easy to see in every instance. Great products and ideas are easily seen as ones that create memories. The iPhone, Mozart #41, The Bhagavad Gita, Euclid's Elements - are ways to create an experience that can be shared. Without someone to share them, they are individual instances. Wi
On the infrastructure behind all things